Artificial Intelligence

Artificial Intelligence in Fintech 

Mubarak Musthafa | Last Updated on : March 24, 2023

Artificial Intelligence in Fintech

With technological advancements, FinTech companies (Financial Technology) have witnessed revolutionary changes during the last two decades. AI is on track to become a key player in financial services in the short term. Banks and financial institutions are implementing AI solutions to utilize information and statistics stored in unstructured documents and to automate and speed up conventional banking processes at a faster pace. AI and machine learning have always been a great advantage to banks and FinTech because they can process large amounts of customer data, which are then used to gain insights about the preferences of choices of goods and services the customers would want. This helps in building effective customer relationships. 

Artificial Intelligence in Fintech 

Here are some of the major applications of artificial intelligence in fintech that show what makes AI so relevant in financial technology. 

Digital finance advisor  

Automated or digital assistants are used in finance to provide advisory services to customers and to assist customers in making financial decisions. AI can transform fintech with Robo and Bionic advisory often referred to as “robot advisors”, that allow customers to track changes in price trends, and events, and manage their expenses and savings. Robo is a part of financial services that provide relevant advice or assistance in e-investment management without human intervention. Meanwhile, Bionic Advisory offers customized services to companies and organizations in the financial world and promises in-depth investment research and methods to use cutting-edge investment technology. This way such digital finance assistants help users to make financial decisions based on suggestions given by the assistant. Transactional bots are the best example of automated financial advisors because the use of transactional bots has grown rapidly and has become one of the most popular use cases of AI in all industries. 

Insurance management  

Implementation of AI in fintech helps in automating the process of insurance management and giving more precise or relevant data. Automated chatbots in the insurance sector can accelerate the process and help customers in pointing out the insurance requirements by linking multiple data sets. Additionally, this technology also explains levels of risk depending on user activity. Thus, the application of artificial intelligence in Insurance Management helps in identifying any type of risks or problems. It also helps to minimize functional costs and drive the process of decision-making faster.  

Customer support  

Every business and financial institution gives special attention to customer experience and providing services online is one way of making the process smooth and efficient. The application of AI allows you to have direct communication with the customers and to gain real-time access to in-depth customer information within no time. Financial institutions can make use of AI-driven chatbots to provide customers with information about their transaction history, current balance, and other related data. This way AI not only reduces costs but also improves customer satisfaction as well. Moreover, AI-driven automated chatbots can deliver a more positive or interactive communication experience with customers than ‘artificial’ conversations. 

Asset management  

Investment funds leaned on intricate algorithms for a long time to generate predictions and simulations. Due to this, the asset and wealth management industry has to reorganize a number of processes and provide pristine services like wealth management tools. Fintech companies paid attention to this and are integrating these solutions within their applications so that customers can take advantage of them. They started using AI algorithms to forecast future Fintech trends. With AI algorithms, fund managers became capable of successfully monitoring the market, which is a breakthrough development. AI not only automates the process but also helps to perform intelligent operations. App users can now access their bank statements and make critical transactions from any device, which in turn eliminated the need for intermediaries.  


Disruptive technologies like Artificial Intelligence and Machine Learning (ML) are capable of processing a large volume of data and translating it into simple results in their own way. They also can do the work at a low cost while maintaining the quality of the data, which in turn allows the customers to monitor their expenses and gain personalized financial insights. Data extraction and data mining can be used by companies to detect patterns and forecast the future using this big data and with proper assistance from analysts. Finally, it can lead us to predict the trends and choices of customers during the purchase. 


Insurance companies offer underwriting services mainly for loans and investments. An AI-driven model can assess or evaluate the credit risk of a client in real-time, thus enabling advisors to build the best deal possible. The application of Artificial Intelligence (AI) in underwriting services enhances the efficacy of proposals and customer experience by fast-tracking the process and time taken to perform such operations. 

Security and fraud detection  

The fintech industry needs a lot of security to protect crucial data and other information from fraud. Studies have proven that financial institutions are highly vulnerable to cybercrimes and fraud.  AI algorithms are capable of detecting suspicious behavior and informing customers about any unusual activity that takes place in the network. As these technologies can constantly monitor abnormal patterns 24/7, there is no need to stay alert all the time. This helps companies to keep an eye on what is happening behind their backs while being calm that their assets are safe. AI algorithms can also detect other illegal activities such as money laundering.  

Wrap Up 

Artificial Intelligence (AI) solutions in FinTech has the potential to assist businesses in attaining their development goals, achieving competitive advantages, minimizing operating expenses, making internal processes more efficient, and becoming the best choice for their customers. It also benefits users to handle their personal finances. Moreover, artificial intelligence enables the creation of precise statistics related to customers and clients. Eventually, this reduces the time it takes to analyze a large volume of data. AI in Fintech is designed and programmed to manage day-to-day financial services. We have also discussed many other applications of AI in fintech which have proven to survive the times in many conditions. 

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Mubarak MusthafaVP of Technology & Services at ClaySys Technologies

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