Robotic Process Automation

RPA in Real Estate: Applications and Use Cases

Aravind Nallasivam | Last Updated on : January 28, 2022

RPA in Real Estate

What is RPA in real estate? 

Robotic Process Automation (RPA) in real estate is actually an opportunity to make your real estate agency slimmer and more efficient by improving client-servicing, avoiding tedious or boring routines from the workday, and enhancing listing quality. Among many other processes, real estate businesses also consist of various tasks related to data processing such as managing documents, inventory, and accounting, which are time-consuming and rule-based processes. Such tasks can lessen the efficiency of employees and the productivity of businesses.  

RPA services and other automation technologies to the real estate field enable them to automate onerous and manual tasks which allow employees to give more attention and focus to activities that are very significant and provide more value to the company. To put it simply, Robotic Process Automation paves the way for real estate businesses to grow, flourish, and reach heights. 

What are the advantages of implementing RPA in real estate? 

As we have discussed the importance and role of RPA in real estate, it is time to talk about the advantages offered by RPA when incorporated in the real estate business. Here are some advantages: 

Improves productivity in the office 

RPA software that assists the agents allows each person to perform more tasks in a single working day. It facilitates recovering complex data easily for quick display or manipulation. 

Relieves agents to concentrate on work 

RPA enables the agents to concentrate on increasing client outreach and finishing tasks that are of high value to the company, as the bots perform important tasks in the background. 

Create savings and pay for itself 

RPA facilitates automation of a huge share of computer-based tasks which need to be performed by a business agent, thus bringing a strong Return on Investment to the company. Moreover, RPA paves the way to minimize the cost of labor and salary savings.  

Enhance customer engagement 

RPA makes it easy to communicate with clients while maintaining the personal side of the real estate service. It also helps in recovering the client data quickly and to send reminders automatically.  

Maintains the flow of real estate business 

Since RPA bots do not make errors or take vacations during work, the results obtained from the real estate business will be consistent. There are still many possibilities and use cases of RPA that need to be discovered to automate the whole business process.  

Use Cases of RPA in the Real Estate industry 

Robotic Process Automation can automate multiple processes in the real estate industry. Some of the common use cases of RPA in real estate are discussed below: 

Tenant onboarding 

The onboarding procedure of a tenant involves many numbers of manual tasks that can be time-consuming and can end up as a bad experience for clients. RPA bots can be programmed according to the needs of real estate businesses – to extricate and process information to manage rule-based processes which are a part of the tenet admission process. The main uses of RPA in this process include: 

  • Generating new tenant application 
  • Checking the criminal background  
  • Verifying the job, income, and reference 
  • Accepting or rejecting tenant. 

Payment reminder 

Delayed payments are a recurring, troubling, and annoying side of real estate management and this is something that every real estate company agrees to. Here RPA bots come with an added advantage and take away the tension through automation. The bots are capable of sending automated reminders to clients regarding the rent payment. It is a brilliant option for businesses planning to automate rental payment reminders to go for RPA bots as it can verify payments made by tenants and send automated reminders to non-paying tenants. 

Portfolio management 

The process or technology of managing resources in the real estate business to increase and maintain the value of the property is called portfolio management. Real estate businesses can simply attain this by selling or owning the portfolio components of each individual and handling various resources. Robotic process automation makes it easy for agents to identify rented or sold properties from their business network. Additionally, businesses can even upload data on numerous sites, giving better visibility and reach to their properties. 

Client management 

Clients are the assets of a real estate company and therefore it is very important to satisfy the requirements of clients. RPA bots are capable of comparing thousands of properties in Multiple Listing Systems (MLS) in order to find the perfect property considering the client-defined attributes. This not only makes the process smoother but also saves time for the agent.  

Wrap up 

Real estate businesses are continuously looking for methods to increase efficacy, reduce costs, and improve the timing of each process. Implementing Robotic Process Automation in the real estate industry is the simplest way to attain these goals. RPA bots can facilitate companies to automate monotonous and mundane tasks that require a huge number of human resources, time, and money.  

As mentioned above, the real estate business can enjoy many benefits and advantages by deploying RPA technology. For beginners, implementing RPA bots can enhance the performance of many processes because they can be finished very speedily in a digital atmosphere. When using RPA bots, precision in data entry and many other tasks will improve as the number of distractions or errors will be null. 

Keeping aside all the benefits and advantages offered by Robotic Process Automation in the real estate business, the most significant advantage of adopting RPA technology is that it saves time for employees and staff who have to spend their quality time on time-consuming tasks. This indicates that the employees can be shifted to any other important areas of your business that require more concentration and human creativity.   

Read more about RPA

Aravind NallasivamSolutions architect at ClaySys Technologies.

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