Digital Transformation has now become the focus of many companies, and it is even visible in Google Trends search volumes. Executing digital transformation throughout your business is an exciting endeavor. You should be aware that it is not as easy as it seems and you may have to face many challenges or discomforts when stepping into the process for the first time. This uncertainty can lead to paralysis where organizations make no move as the process seems too complicated. In this article, we are going to discuss how a perfect digital transformation plan should be implemented.
Here are some steps that you should follow while implementing digital transformation so that your business won’t have to face any inactivity.
Identifying your objectives is the first step in implementing a digital transformation strategy. Your digital transformation plan should be able to give you a clear idea about your goals and the steps that need to be followed to achieve your objectives. Pinpointing your objectives will help you identify the areas that need special attention in your plan or the elements of your strategy that need to be addressed first.
Moreover, it is important to consider that the goals of each organization will be different. Though digital transformation is seen differently by each organization, there are some common objectives that every business wants to achieve through digital transformation:
Digital transformation aims to increase customer value by utilizing all the available digital tools. Therefore, taking the requirements of the customers into consideration plays a significant role in determining the success of the digital transformation. For instance, you can integrate user management and communication in one place through communication channels. Recording all emails and details of earlier conversations with customers will enable you to develop and handle customer relationships better. If digital interactions are what your customers prefer, then it is your responsibility to make the required internal transformations.
When you decide to implement a digital transformation strategy into your business, you cannot let your business move as it was before. The previous approaches you have taken in your business may not go in coordination with the digital transformation project. Embracing new processes can help your business achieve success in the long run and sometimes businesses need to re-validate the previous processes to begin a digital transformation. To bring about such a change in the organization, it is crucial to mobilize employees together to make sure that updates are understood by all, like who is responsible for what, and what mechanisms are in place to assist the team should be decided.
When we talk about digital transformation you may think that you need all the digital tools or the existing technologies to implement digital transformation. But that is not true, you just need to opt for a technology that is going to back the processes, you optimize. Choose what is most important to your organization and identify the technology that meets the requirements and standards of your organization, whether you want to:
Apparently, the technology you choose should match your goals and enable your organization to achieve its goals.
Though the word ‘restructure’ may seem frightening, there is no other way to be a ‘digitally-fit’ entity. Organizations are beginning to leave the ‘hierarchy’ in the workplace to give employees equal opportunity to achieve goals without conventional top-down controls. These types of models are project-oriented and more dynamic, which enables employees to have functional autonomy in a lot of work they do. This leads to employees becoming more involved in their organization. Restructuring the hierarchical classification in an organization is a way of adapting to digital transformation.
This is the stage where you are ready to put the plan into execution once all the preparatory work has been finished. But your plan is likely to come with several moving parts. Take a step back and work in a cycle instead of trying to integrate every change you made at once. A repetitive plan means a flexible plan, each step you take during the execution process may vary over time – from a week to a month.
Bring your whole team together and divide your plan into obvious questions at the beginning of every week. Evaluate the progress of assigned tasks, make sure you are working within limits, and analyze problems that may need adjustments in your plan. Essentially, a repetitive approach will ensure that resources are focused on the most influential areas.
According to the survey conducted by McKinsey & Co., it is found that the percentage of companies that succeeded in implementing digital transformation is less than 30%. In addition, not more than 16% of companies have received successful results in terms of performance, after implementing digital transformation. To sustain your digital transformation strategy for a long period, enable proper planning, monitoring, and adaptation. When your plan is complete, monitor and evaluate the performance of your team as well as if they are accepting changes in the process or meeting your objectives.
When the process starts functioning, you may recognize problems or opportunities that may lead to further success. In each set of your plan, take the time to think about the lessons learned so that you can reach future settings with an in-depth knowledge of your new process.
Digital transformation is a journey you have to go through step by step or stage by stage, it’s not a race to finish in a single stretch. Take your time, even if you are slow, it doesn’t matter when you have the right tools, the best team, and the perfect digital transformation plan. If you want to remain active in the digital world, your organization should be open to changes and progress.